True Random Access Platform
RT7 Incorporated is pleased to announce a unique service for the online research industry the TRUE RANDOM ACCESS PLATFORM (TRAP). Everyone working in online research is well aware of the negative issues facing the industry – Self Selection, multiple responses/same respondent, fictitious responses and lack of profiling. To make matters worse, research conducted by ComScore and Forrester Research has shown that 0.25% of the online population accounts for over 32% of the responses…while less than 5% account for more than 50% of the responses. The end result is the erosion of client confidence in the credibility of online research polls and the data generated.
To address and tackle these issues and concerns, RT7 Incorporated has built a network of retail transaction processing terminals that provides access to over 2 million unique sale transactions each month. Unique to those transactions are individual consumers of varying background, gender, income and age who become motivated to engage in the online TRAP research campaigns.
The exclusive validation and research campaign matching technology of TRAP allows the ability to deliver, to specific research requests/campaign, a true and pure random respondent/consumer who has not been in anyway pre condition to engage the survey/research.